• Category


Pampers Launches New Mobile App Rewards Program

Procter & Gamble is among the consumer packaged goods companies updating their loyalty programs to differentiate, more tightly connect with its customers and to deepen the customer relationships. Sallie Burnett, loyalty expert and president of Customer Insight Group, noted “while the customer will get more value in reward points, discounts, and freebies, Proctor & Gamble Read more…