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The Real Value of Online Customer Loyalty

The High Business Value of Online Customer Loyalty A recent study by Harvard Business Review revealed that on average, businesses lose nearly 50 percent of their customers every five years. Metrics from the same study showed that new customer acquisition can be up to five times higher than retaining current customers. A five percent customer Read more…

What are the Benefits of a Loyalty Program

Click on loyalty infographic to view full size.   Justifying a Loyalty Program Is a customer loyalty program right for your marketing strategy? Customer loyalty programs are designed to retain customers and improve the overall customer relationship — and for that, they work very well. A recent Experian study shows, 75% of U.S. companies with Read more…