• Category

    Category

North Face VIPeak Loyalty Program Heightens Brand Loyalty

Loyalty Program Goals: North Face’s direct to consumer business, comprising both its physical retail and e-commerce arms, was growing steadily year-on-year. This growth led the company to focus on enhancing direct customer engagement via a loyalty program, VIPeak. The program was designed to improve the company’s insight into its customers, create long-term engagement by more closely Read more…

Starbucks Tiers Program to Reward Loyal Customers

Starbucks is one of the largest coffeehouses internationally and in the U.S.A. The Street has ranked Starbucks reward program as one of the top consumer loyalty programs. According to the Coffee Science Information Centre, coffee is consumed by millions of people worldwide on a daily basis. In addition, more than half of the people that Read more…