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Taco Bell Explore: Game-Focused Loyalty Program

Taco Bell Launches Loyalty Program A unique game that rewards customers for using the app or simply for “Living Mas” on social media. Unlike most loyalty programs that reward customers for their spending or restaurant visits, Taco Bell didn’t want to “tell people what to do,” said Tressie Lieberman, Taco Bell vice president of digital Read more…

Taco Bell’s #TacoEmojiEngin Social Media Campaign

Taco Bell has launched a social marketing blitz that celebrates the recent launch of the long-awaited taco emoji. The Irvine, Calif.-based brand said that it has created 600 pieces of unique content. Eventually, all of the content will then be posted to ta.co, its recently-revamped website. Here’s how it works: People who tweet a picture Read more…