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Chili’s Rewards Program Updated After Exit from Plenti Rewards

Chili’s Dumps Plenti Rewards Program Due To Customer Feedback Chili’s® Grill & Bar has sent out an e-mail to My Chili’s Rewards members stating that they will no longer be a member of the coalition loyalty program Plenti. In an email to My Chili’s Rewards members, Chili’s said “We heard you. It’s time for a change.” The email went Read more…

Report: Diner Loyalty in the Digital Age

A recent report indicates 44% of consumers participate in loyalty and rewards programs at limited-service restaurants. The report, called Diner Loyalty in the Digital Age from Technomic and American Express. examined how the digital revolution is changing guest expectations at both limited-service and full-service restaurants. Loyalty programs are increasingly prevalent in the restaurant space, and Read more…

Loyalty Programs Win Win for Customers and Restaurants

The economic slowdown has changed consumer spending. In July 2012 the Commerce Department reported that consumers saved more money than they spent in the last month. As consumers continue to continue to cut back, dining out is among the casualties. Both fine dining and casual sit-down restaurant chains have been hit hard. In fact, some Read more…