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Starbucks Mobile Pay and Customer Loyalty Pays Off

Starbucks Mobile Pay Technology Takes Rewards Program to Gold Level Starbucks Rewards represented 36% of U.S. company-operated sales in the quarter, with Mobile Payment reaching 29% of transactions and Mobile Order and Pay growing to 8% of transactions. The company has embraced mobile technology and their loyalty program as a way to help insulate Starbucks from the Read more…

Starbucks Adds Lyft Drivers to Growing My Starbucks Rewards Program

My Starbucks Rewards Extended to Lyft Drivers Starbucks Coffee Company and Lyft, one of the nation’s leading transportation network companies, today announced a new, multi-year deal that will increase value for current customers, attract new customers, reward Lyft drivers and explore a transportation benefit for Starbucks partners (employees). All Lyft drivers will have the option Read more…

Latest Digital Marketing News: Off Broadway Shoes Adds Sparkle to Social Media

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. WHY IS THE STARBUCKS MOBILE PAYMENT APP SO SUCCESSFUL? On a nice spring day early in 2009, Starbucks launched its mobile card app in 16 stores. It was so successful it rapidly expanded the program nationwide by Read more…

Latest Digital Marketing News: Lancôme Gives Points for Social Media in New Loyalty Program

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And behind the luxe look are Read more…

Starbucks: Loyalty Program Misfire

Starbucks is a firm with brilliant marketing… they have built an amazing global brand. They understand sensory branding and have tailored their store aroma for maximum benefit. Their rewards program, which features an “elite” level, the Starbucks Gold Card, goes far beyond the typical coffee shop punch card. Instead of merely handing out free coffee in Read more…