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The Buzz: Building Loyalty in the Digital Age

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends. WHY DOES BEN & JERRY’S HAVE SUCH LOYAL CUSTOMERS? It comes down to its commitment to linked prosperity, writes Brad Edmondson, the author of Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. SAFEWAY ELIMINATES CLUB Read more…

Easter Seals and Special Olympics Team Up with Canada Safeway to Raise Funds for Canadians with Disabilities

Jointly today Easter Seals Canada and Special Olympics Canada have launched a fundraising and awareness building campaign in support of Canadians with physical and intellectual disabilities. The two charities will partner with Canada Safeway stores throughout the month of April with the hope of educating thousands of Canadians and encouraging financial support for their programs. Read more…