• Category

    Category

Caesars Updates Player Rewards Program

Effective Feb. 1, 2019, Caesars Entertainment Corporation is introducing “Caesars Rewards” as the next exciting evolution of its loyalty program. With more than 55 million members worldwide, Caesars Rewards, previously known as Total Rewards, is one of the largest casino loyalty programs in the world. In the coming months, all Total Rewards-branded programs will transition to Read more…

North Face VIPeak Loyalty Program Heightens Brand Loyalty

Loyalty Program Goals: North Face’s direct to consumer business, comprising both its physical retail and e-commerce arms, was growing steadily year-on-year. This growth led the company to focus on enhancing direct customer engagement via a loyalty program, VIPeak. The program was designed to improve the company’s insight into its customers, create long-term engagement by more closely Read more…