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Loyalty Program Members Generate More Revenue than Non-members

Members of Customer Loyalty Programs Generate Significantly More Revenue than Non-Members Members of retailers’ customer loyalty programs generate between 12 percent and 18 percent more revenue for retailers than do customers who are not members of the loyalty programs, according to new research from Accenture Interactive. The study was based on a survey of retailers across specialty, big-box, department, Read more…

The Buzz: Building Loyalty in the Digital Age

Below is our roundup of the latest noteworthy customer relationship marketing news, article, information, and trends. WHY DOES BEN & JERRY’S HAVE SUCH LOYAL CUSTOMERS? It comes down to its commitment to linked prosperity, writes Brad Edmondson, the author of Ice Cream Social: The Struggle for the Soul of Ben & Jerry’s. SAFEWAY ELIMINATES CLUB Read more…

Walgreens Launches Loyalty Card in September

Drugstore chain Walgreens, one of the nation’s largest retailers, will launch of the company’s first ever loyalty card called Balance Rewards this September. According to a recent posting on MarketWatch, Walgreens hopes this new loyalty card will improve sales and help the retailer personalize offerings to meet customers needs. Rivals are expected to use their loyalty Read more…

Toys R Us Enhances Loyalty Program

Toys”R”Us today announced the next evolution of Rewards”R”Us, the company’s complimentary loyalty program, with the launch of an all-new integrated, point-based system that delivers streamlined benefits for members, as well as new and existing “R”Us® credit cardholders. Program enhancements reflect feedback from the company’s most valued customers and its continued commitment to rewarding brand loyalty. Rewards”R”Us Read more…