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Chili’s Rewards Program Updated After Exit from Plenti Rewards

Chili’s Dumps Plenti Rewards Program Due To Customer Feedback Chili’s® Grill & Bar has sent out an e-mail to My Chili’s Rewards members stating that they will no longer be a member of the coalition loyalty program Plenti. In an email to My Chili’s Rewards members, Chili’s said “We heard you. It’s time for a change.” The email went Read more…

Why Restaurant Loyalty Programs Work

Restaurant Rewards Programs’ Menu for Success “Where do you want to eat tonight?” may be a popular question asked among couples and families, but it may be one that is already answered before being asked. How can this be? Simply because so many customers are already loyal to particular restaurants that they enjoy eating at. Read more…

Study: Customer Loyalty in the Restaurant Industry

Restaurant Rewards Program Members are More Satisfied Stronger Brand Advocates A recent Deloitte study, “Second Helpings: Building Customer Loyalty in the Fast Service and Casual Dining Restaurant Sector,” surveyed more than 4,000 patrons of quick-service restaurants to find out attitudes and behaviors regarding loyalty and restaurant rewards programs at these establishments. The study found that Read more…