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CiCi’s Pizza Engages Customers with Mobile Customer Loyalty App

CiCi’s Customer Loyalty App CiCi’s, a Coppell, Texas-based buffet-style restaurant famous for its unlimited pizza, pasta, salad, soup and dessert, has announced a partnership with Punchh. Punchh will develop a loyalty app that will allow CiCi’s fans to collect punches each time they visit and earn a free buffet at any of the restaurant’s nearly Read more…

HuHot Mongolian Grill Launches HuHot Rewards

HuHot Loyalty Program Executed Across Franchise HuHot Mongolian Grills, LLC announces a system-wide rollout of its HuHot Rewards loyalty program that leverages Sparkfly’s transaction data capture and promotion tracking capabilities. The new program enables HuHot’s 57 locations to offer customers highly relevant digital promotions that are targeted based on purchase behavior. Franchisees can now replace Read more…

McDonald’s Launches Drink Loyalty Program

McDonald’s has begun the roll out of its new mobile app in the U.S., and one of the main features is a loyalty program for the chain’s drinks. Customer who use the app can earn a free beverage after purchasing five McCafe drinks, such as coffee and shakes. They can also locate nearby stores and Read more…

Firehouse Subs Launches Mobile Ordering & Loyalty App

Fast casual restaurant chain, Firehouse Subs launches state-of-the-art mobile ordering and loyalty app that allows guests to find locations, place their orders while on the go through their mobile phone. They can earn loyalty credit (one point for every $0.01 spent) for in-restaurant and in-app orders and for playing Blaze Hopper, Firehouse Subs’ in-app game. Read more…

Study: Customer Loyalty in the Restaurant Industry

Restaurant Rewards Program Members are More Satisfied Stronger Brand Advocates A recent Deloitte study, “Second Helpings: Building Customer Loyalty in the Fast Service and Casual Dining Restaurant Sector,” surveyed more than 4,000 patrons of quick-service restaurants to find out attitudes and behaviors regarding loyalty and restaurant rewards programs at these establishments. The study found that Read more…