Southeastern Grocers Replaces Plenti with New Loyalty Program

Plenti, the coalition loyalty program Southeastern Grocers joined last year, is ending and the grocer understands the importance of retaining existing customers and on having a program focused on building customer loyalty. Southeastern Grocers Transitions to New Loyalty Program “It’s no secret that loyalty programs are effective marketing tools. They increase growth, help retain customers, and improve Read more…

Filed under: Loyalty Marketing

Plenti is First US Coalition Loyalty Program

Biggest brands in the U.S. are collaborating on the country’s first-ever cross-brand loyalty program for shoppers. Plenti, the first U.S.-based loyalty coalition, is now available to consumers online atPlenti.com and at thousands of partner retail locations including AT&T, Exxon, Macy’s, Mobil,Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti, a program operated by American Read more…

Filed under: Brand Loyalty