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Customers of the Future

Brick-and-Mortar – The Pillar of a New Retail Era By the year 2050, the number of urbanites will increase from 54% to 66% of the world’s population. People are moving away from the comforts of rural areas to the accessibility of city life. As a result the area in which we are choosing to live Read more…

Optimize Website Performance To Maximize Social Sales

Optimizing All eCommerce Product Pages As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page. Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. Read more…

Report: Consumer Use of Print and Digital Coupons Increasing

The Best News About Digital Coupon Usage The Valassis Coupon Intelligence Report examined coupon and shopping behavior across generations and revealed insights about today’s shoppers, including their habits and preferences for saving. Results indicate that savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile. When asked about Read more…

Ulta’s Digital Marketing Increases Customer Awareness and Sales

Ulta Beauty Shifting its Focus to Digital Advertising The beauty brand reported e-commerce sales of $55.9 million in the fiscal second quarter of 2016, up 54.8% from $36.1 million in the same period last year. E-commerce accounted for 5.2% of sales during the quarter, compared to 4.1% last year. Through the first half of fiscal Read more…

Crate & Barrel Launches Digital Engagement Solution

Crate & Barrel Improves Customer Engagement and Acquisition with Digital Engagement Technology Crate and Barrel, recently launch a digital engagement solution to improve customer experience, engagement and acquisition for mobile, tablet and desktop shoppers. Using Moxie Concierge, the brand can connect with customers on their preferred digital communication channel and device, increasing conversions, revenue and Read more…

Marketing Study: What do Consumers Want

Study Reveals What Consumers Want From their Shopping Experience Study confirms what most retailers already know. Consumers want businesses to make it easy and convenient to buy. This includes offering advanced mobile features, flexible shipping options, and hassle free returns. A recent UPS and ComScore study revealed that consumers plan to research and purchase more frequently using Read more…

Memebox Earns Strong Brand Loyalty Through Digital Content

Memebox, Reshapes Retail Landscape with “Digital First” Approach Memebox, the fastest growing beauty brand in the world, recently announced that it has closed $65.95 million in Series C funding led by new global investor Formation Group and previous investors Goodwater Capital and Pejman Mar Ventures. The latest round brings the company’s total funding to nearly Read more…

The State of Small Business Marketing in 2016: Marketing & Customer Retention Trends

Survey Reveals Marketing & Customer Retention Trends for Small Businesses. The world of small business marketing is constantly shifting. New tools and services are developed with stunning speed and frequency, giving business owners a plethora of choices when it comes to defining their marketing and customer retention strategy. The dizzying amount of services available often Read more…

Survey: B2B Digital Marketing

A recent survey revealed successful digital marketing requires a financial investment, tactical proficiency, and strategic efficacy. However the “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo shows 39% of respondents cited a lack of internal skills and training as the most significant barrier, and 36% said a lack of effective strategy was Read more…

Mobile Marketing Statistics

Mobile Marketing Statistics You Should Know   The future of online marketing involves smartphones and tablets. Get ready for the future with these stats to inform your mobile marketing strategy mobile site design and app development. Today, 90% of Americans own a cell phone and the vast majority of them believe that your mobile website Read more…