How to Build Your Company Brand on Linkedin
12 Steps to Build Your Brand On LinkedIn With more than 467 million users and an average of two new members joining every second, LinkedIn remains the undisputed place to connect for B2B decision-makers and business-minded professionals alike. Having a presence within this business-focused hub will put you in good company, from CEOs to millionaires Read more…
Filed under: Social Media Marketing
Marketers’ Top Investment Priorities for 2017
Marketers’ Top Investment Priorities, Strategies Being Used and Which Marketing Tactics and Channels Get Results The 2016 State of Customer Journey Marketing survey conducted by Autopilot, provides insight into how customers want to receive information that influences the buying decision. The report confirms the need for transparency and building customer relationship with both prospects and Read more…
Filed under: Marketing Trends
Crate and Barrel’s Digital In-Store Experience Increases Sales
Crate and Barrel Introduces In-Store Tablets to Provide An Easy, More Continuous Experience and Drive Sales Crate and Barrel, retail chain specializing in housewares, furniture, and home accessories recently announced a new customer experience, Crate and Barrel Connected Store. Now customers can discover, browse, compare, and buy using in-store tablets. Using branded tablets, called MobileTotes, Read more…
Filed under: Online Marketing
Timberland Blends Physical and Digital Customer Experiences
With Timberland’s Connected Store Customers Will Be Able to Digitally and Socially Engage With Every Product In Stores Timberland, one of the world’s leading outdoor lifestyle brands, recently introduced tablets and digital installations that help customers learn more about its products at it’s Herald Square store in New York City. Through the use of customer-facing Read more…
Filed under: Customer Experience Management
MasterCard Launches Artificial Intelligence Bot for Consumer Banking
MasterCard’s Bot Offers New Ways to Engage and Deliver Compelling, Personalized Experiences to Consumers MasterCard recently announced that it’s planning to use artificial intelligence technology in messenger bots to allow consumers to shop via messaging platforms, manage finances and perform other transactions. According to research firm Gartner, nearly $2 billion in online sales will be performed Read more…
Filed under: Online Marketing
Top 13 Twitter Marketing Tips
Improve Your Twitter Marketing Efforts When You Put These Tips Into Action With over 316 million monthly active users tweeting out over 500 million tweets every day, there is no denying that Twitter is a worthy place to spend some of your advertising time. Just look at top brands like Mercedes-Benz, Samsung, and Starbucks. They Read more…
Filed under: Social Media Marketing
The Best Content to Getting Inside the Minds (or Brains) of Customers
Influence and Engage Your Consumers with the Best Content for Your Message Getting inside your consumers’ brains means knowing how your content influences and engages your consumers or how they interpret the things they see, read, and hear. The brain processes different types of content and affects a viewer’s emotions and impressions. You can use the Read more…
Filed under: Content Marketing
Lowes Uses Social Media to Drive Brand Awareness
Lowes Social Media Campaign Generates 13+ Million Impressions on Twitter Lowe’s home improvement stores launched a social media campaign that shares clever home improvement tips in six seconds. The campaign uses stop-motion and clay-like animation to demonstrate each tip. “The core to the creative on Vine is the simplicity. Vine forces brands to get very Read more…
Filed under: Social Media Marketing
Mobile Wallet Marketing
Consumers Use of Mobile Wallets Increases and They Want to Use Them More A recent report reveals that in the last three months, 67 % of millennials have used mobile wallets compared to 51 % of respondents who are 35 to 54 years old. Consumers want to communicate with brands about sales, offers, coupons, and Read more…
Filed under: Mobile Marketing
Study: 2016 Email Marketing Metrics
Email Marketing Metrics Report to Help Marketers In a recent study by IBM Marketing Cloud, researchers analyzed various metrics including; open-rate, click-through rate, list churn and mobile metrics to help marketers see where they rank and better understand the data to help them improve their marketing programs. Key Findings Include: Non-holiday emails outperformed holiday-period messaging. Read more…
Filed under: Email Marketing