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Retailers Make the Switch to Multi-tender Loyalty Programs

Customer Loyalty Programs in Retail We’ve seen an increase in retail stores implementing multi-tender loyalty programs. A few reasons for this trend include: A full view of the customer relationships regardless of payment method or purchase channel enables brands to reduce their media spend and focus their resources on communications that are measurable and targeted to Read more…

Target Pilots New Loyalty Program — Target Red

Target Tests New Multi-Tender Loyalty Program Starting this April, Target guests in the Dallas-Fort Worth area could enroll in Target Red, a new pilot multi-tender loyalty program. Loyalty expert, Sallie Burnett noted that “Target recognizes that by limiting their loyalty efforts to just Target REDcard credit cardholders, they’re also limiting the customer’s engagement with the brand. A multi-tender Read more…

Retail Trend: Multi Tender Loyalty Programs

Multi Tender Retail Loyalty Programs Membership and loyalty programs have been a part of the retail landscape for years. However, as multichannel engagement has evolved to omnichannel, multi tender loyalties programs have become important in identifying best customers, regardless of their tender preferences, and to creating a value proposition that encourages repeat purchases and higher Read more…

Bloomingdales Launches Loyallist Program

Bloomingdales Launches New Multi-Tender Loyalty Program —Loyallist Look what’s happening at Bloomies. The long-standing retailer jumps into the hunt for loyal customers with their latest loyalty program, Loyallist, where it touts, “points are a shopper’s best friend.” Customers earn points for every dollar, every time they shop, regardless of how they pay or where they Read more…