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Can Millennials Be Swayed by a Good Loyalty Program?

Can You Woo Millennials with a Rewards Program? Several studies have found that rewards programs are not only popular with millennials but that millennials are willing to pay for loyalty programs. The credit card industry has noticed that millennials are making their choices on which type of card to sign up for based on its rewards Read more…

The Ultimate Cheat Sheet On Marketing To Millennials

How Millennials Spend Their Money With over 87.5 million millennials, ages 18 to 29 in the US, brands looking to attract millennials need to adjust their products and services for a generation that wants to share unique, playful, and socially conscious content. Brands like as Uber, Toms and Warby Parker are tailoring marketing efforts to Read more…

Social Media Influences Millennials Grocery Shopping

Millennials Prefer Supermarkets with a Strong Social Presence Social media marketing strategies are an undeniable force in today’s world, and retail food industry must make social platforms a part of their marketing strategy. But rather than being a mere presence, they must actively engage followers, according to Retail Food Marketing Trends in the U.S.: Technology, Read more…

Study: Brand Loyalty of Millennials

A recent report from Adroit Digital surveyed 2,000 Millennials to gain a better understanding of how they view brands and their general feelings about brand loyalty. Results indicate that they see themselves as loyalists, but in a different manner than their Gen X siblings or Baby Boomer parents. A big difference in the way Millennials Read more…