Is Your Marketing Database on the Edge of Technology or Retirement?

Marketers know that developing and executing successful marketing strategies that will create a positive impact on their organization’s bottom line begins with the knowledge found in consumer data. Consumer data provides insight about who buys your products or services, why they purchase, when they purchase, what turns a prospect into a customer and so much Read more…

Filed under: Database Marketing

Retain loyal customers? Better Find Them First!

How Effective is Your Database Strategy? Excellent business operators collect names, titles, addresses – all sorts of data on customers and prospects. Collect information on just 10 buyers a day and, by the end of a year, you have thousands of potential buyers and repeat buyers on your list. But after a year or two, Read more…

Filed under: Loyalty Marketing