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7-Eleven Leverages Loyalty Program to Collect Customer Insight

7Rewards: The 7-Eleven Loyalty Program Expands That’s why 7Rewards® – the mobile customer loyalty app that earns users a free beverage for every six cups purchased – has expanded to enable customers to earn rewards points for hundreds of other 7‑Eleven product purchases! After extensive successful testing in Canada, the updated 7Rewards app has landed Read more…

Pepperidge Farm Launches Digital Rewards Program

Pepperidge Farm Rewards Program In April, Pepperidge Farm launched its first digital rewards program for consumers on PepperidgeFarmReward.com. The eight-week program rewards Pepperidge Farm® consumers with a local beauty treatment or health & wellness session when they purchase three loaves of Pepperidge Farm Farmhouse™ or Whole Grain sandwich bread between April 19 and June 19, 2016, and upload their Read more…

Nintendo Revamps My Nintendo Rewards Program

Nintendo’s new My Nintendo rewards program launched last month, replacing the Club Nintendo rewards program that was discontinued earlier this year. My Nintendo rewards will be separated into two different tiers: Gold Points (received from buying Nintendo games, consoles and digital content), and Platinum points that you’ll get from logging into your “My Nintendo” account, Read more…

BP Updates Driver Rewards Loyalty Program

In May, BP launched a simpler Driver Rewards loyalty program. Motorists now can choose from three different cards, and BP-branded retailers now have an easier, more cost-effective program to manage. “We’re proud to kick off the summer driving season with this updated BP Driver Rewards program, which we believe will please consumers and enable our Read more…