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What are the Different Types of Loyalty Programs?

5 Types of Loyalty Schemes This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. To help you choose the best loyalty scheme for your brand we’ve provided: 1) a brief overview of the different types of loyalty Read more…

Overcome Poor Loyalty Program Performance

  We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs, and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good news is that the potential is there, Read more…

Loyalty 2.0 in the Post COVID-19 Era

For decades, a goal of many organizations has been to grow their business by creating loyal customers as a result of continually exceeding their customers’ expectations of the brand; be it through product quality, service, communications, etc. And the reason for this was essentially three-fold: Loyal customers tend to be more valuable – they tend Read more…

8 Tips to Reduce Your Loyalty’s Programs Breakage Rate

Struggling with member engagement? Remember, your customers see value in your program when they “spend” their points. The solution to a high breakage is to make sure that your customers have points to spend, and that they are motivated to spend them. How to Increase Customer Engagement & Minimize Breakage Here are eight tips to Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher exposure and record level activation rates. Run enrollment drives Give new members a welcome gift Cross-promote Read more…

Is Gamification Right for Your Brand?

Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. What is Gamification? Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards and intangible rewards. What are the Benefits of Gamification?  There Read more…

Consumers Pay-it-Forward with Mod Pizza’s New Rewards Program

MOD Pizza unveiled MOD Rewards – its new customer loyalty program – powered by the MOD app. MOD Rewards allows customers to earn points toward free menu items. In addition, through a collaboration with Generosity Feeds, customers can instead pay their reward forward and MOD Pizza will make a donation to Generosity Feeds to help Read more…

Uber Announces Frequent Rider Loyalty Program

The free loyalty program offers a number of special benefits to loyal customers and features four membership levels: Blue, Gold, Platinum and Diamond. If you use Uber frequently, you’ll soon be rewarded for your rides. The rideshare company is rolling out a new tiered rewards program that allows customers to earn every time they use Read more…

How to Keep Customers Coming Back Again and Again

From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. With consumers having more information, more and more control over the buying process, brands must dedicate more resources to engage, keep and grow their customer relationships. Read more…

When Loyalty Programs Go Wrong

Recognizing and rewarding your best customers makes good business sense. So how can a loyalty program go wrong? How can it not work? It’s quite simple; the strategy gets lost in the execution. Here are loyalty principals that when not executed well can significantly impact the success of your loyalty program. Ignore these 4 Loyalty Read more…