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The free loyalty program offers a number of special benefits to loyal customers and features four membership levels: Blue, Gold, Platinum and Diamond. If you use Uber frequently, you’ll soon be rewarded for your rides. The rideshare company is rolling out a new tiered rewards program that allows customers to earn every time they use Read more…

Is Gamification Right for Your Brand?

Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards Gamification Strategy Tips and Techniques  So how do you incorporate gamification into your Read more…

7 Strategies to Get Your Customers to Join Your Loyalty Program

Here are the 7 best ways to get your customers excited and engaged with your program! Whether it’s at the launch of your program or somewhere farther down the line, enrolling new members is at the top of any loyalty program’s “to-do” list. Here are seven strategies to market your loyalty rewards program  —generating higher Read more…

How to Keep Customers Coming Back Again and Again

From a business perspective, it makes sense to focus your resources on retaining and growing customer relationships as it usually costs more to acquire customers than to keep them. With consumers having more information, more and more control over the buying process, brands must dedicate more resources to engage, keep and grow their customer relationships. Read more…

10 Do’s and Don’ts of Loyalty and Rewards Programs

Customer Insight Group Participated in Mediaplanet’s Loyalty and Rewards Supplement in USA TODAY. Customer Insight Group, Inc. united with industry leaders to showcase best practices in loyalty and rewards program in Mediaplanet’s Loyalty and Rewards campaign. The campaign focused on solutions business owners looking to maximize their marketing efforts could execute. Our article, 10 Rights, Read more…

Battle for the Sexes: Brand Loyalty

Battle for the Sexes: Loyalty and the Gender Divide Today’s retailers are constantly working to create new, effective, and strong relationships with their customer base that lead to stronger brand loyalty. A recent report from CrowdTwist reveals a shift in purchasing power, from the historical 85% determined by women to a growing active role by Read more…

What are the Different Types of Loyalty Programs?

5 Types of Loyalty Schemes This is not an exhaustive list of all the types of loyalty programs. The loyalty schemes listed below are five of the most popular types of loyalty programs. For each type of loyalty program we’ve provided 1) a brief overview, 2) the pro’s and cons of each type of loyalty program, Read more…

Overcome Poor Loyalty Program Performance

Is it Time to Update Your Loyalty Program? We know how it is. You’ve launched your customer loyalty program and watched it go through ups and downs and now you’re at a crossroads. Where do you go from here? There are many paths you can take to overcome poor results and engage members. The good Read more…

Patient Loyalty: What it Takes to Earn Their Loyalty

Healthcare Marketing Best Practices Patient Loyalty: What it Takes to Earn Their Loyalty from Sallie Burnett Healthcare is one of the necessities a human can’t live without. Everyday people work and save some money just for their health purposes. With this in mind, more organizations offering healthcare services have come up. Now patients have to Read more…

The Do’s and Dont’s of Bank Loyalty

Click the arrow below to view the presentation. THE DO’S AND DON’TS OF BANK LOYALTY from Sallie Burnett Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today’s banks hope that consumers will Read more…