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Bebe Announces New Online Store and Loyalty Program

Bebe® unveiled its the new online store and enhanced loyalty program. The revamped direct-to-consumer bebe.com website. In 2017, bebe closed all of its brick-and-mortar stores to focus solely on offering its products online.  Related Article: Nordstrom Announces New Loyalty Program The rollout of the new online shopping experience is the latest move in its evolving e-commerce strategy, focused on Read more…

TravelCenters of America Updates Drivers Loyalty Program —UltraONE

TravelCenters of America LLC, operator of the TA®, TA Express and Petro Stopping Centers® brands has unveiled a new, improved UltraONE® loyalty program. The revamped loyalty program gives new benefits and increased flexibility to TravelCenters’ most loyal customers with two ways to earn more rewards. Related Article: Time to Shine: Revamping Your Loyalty Program “We’re Read more…

Chipotle Pilots New Digital Rewards Program

Chipotle Tests New Rewards Program In 2016, Chipotle Mexican Grill, Inc. piloted its Chiptopia Summer Rewards, a three-month-long frequent diner program. The program offered the best rewards in the industry. Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at Read more…

Loblaw Announces PC Optimum Loyalty Program

Shoppers Optimum and PC Plus, join together as the “PC Optimum” Loyalty Program The new PC Optimum had a rocky start, according to CBC News, eight people across Canada who say they’ve each had more than 100,000 points stolen from their accounts after Loblaws merged its two rewards programs — PC Plus and Shoppers Optimum Read more…

Lyft Launches Loyalty Program for Business Riders

Big Rewards for Lyft Business Rewards Members Lyft recently launched a loyalty program for travelers who join its business program. The Lyft Business Rewards program gives users the option to rack up rides for credit, according to Popsugar. The program gives incentives to business travelers, for every five rides over $10 taken on the service, Read more…

Shell Drives Long Term Customer Loyalty Via CRM Communications

In 2013, Shell, one of the biggest oil and gas companies was not doing so well. Shell’s loyalty program and brand preference had fallen by 6%, while its global CRM program in nine markets was disjointed. At the time more than half of the new members joining Shells loyalty program disengaging within the first 3 Read more…

Heathrow Rewards Program Makes Every Journey Rewarding

Annually, at London Heathrow, Europe’s busiest airport, more than 75 million passengers travel to and from 185 places in 84 countries on 80 airlines, all while eating and shopping as they wait to board their flights. However, despite the thousands of interactions passengers have with its concessions, Heathrow itself knows very little about those people, Read more…

NYX Professional Makeup Launches “Makeup Crew” Loyalty Program

NYX is Bringing New Technology and Rewards to Their Loyal Customers NYX Professional Makeup, a pioneer in converging the worlds of digital and beauty, recently launched “Makeup Crew,” a fan loyalty program and mobile app. The brand continues to redefine the beauty experience by further bridging the gap between brick-and-mortar retail stores and beauty e-commerce. Customers Read more…

Pizza Hut’s New Loyalty Program

Pizza Hut’s New Loyalty Program Rewards Members for Every Dollar Spent Online Pizza Hut, which serves and delivers more pizza than any other pizza restaurant company in the world, recently announced the introduction of the only national pizza loyalty program that rewards customers unlimited points for every dollar spent on great-tasting food online. Called Hut Read more…

Yesway’s Loyalty Program Rewards Customers with ‘Smiles’ Points

Yesway Rewards Gives Customers More of What They Want When They Want It The program rewards Yesway customers with a friendly and fun currency called “Smiles” for each dollar spent on fuel or in-store merchandise. Smiles can be redeemed for items like free fountain drinks, iced tea and Yesway-branded coffee, free roller grill items and Read more…