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Maybelline New York Announces New Loyalty Program

Maybelline Express is the new way for the brand’s fans to reap as many benefits as possible from being frequent Maybelline shoppers. “Maybelline is thanking their loyal fans with exclusive coupons, extra sweepstakes entries, free makeup samples, and a personalized Maybelline experience,” reads a press email from the brand. Customers can sign-up online and receive a Read more…

Buckle Launches Updated Rewards Program

Rewards should be effortless, they’re a bright spot, a little thank you for shopping, and with that in mind, The Buckle, Inc. (“Buckle”) simplified the process. Buckle’s newly updated rewards program, Buckle Rewards, launched October 19, allowing guests to earn, track, and redeem points through one platform, in real-time. “Buckle Rewards empowers the guest and truly is ‘rewards Read more…

Claire’s Debuts New Loyalty Program

Claire’s Stores Inc., a leading retailer of fun, fashionable jewelry, and accessories, operates through its stores under two brand names: Claire’s® and Icing®. Claire’s Stores operates fully owned and concession stores in 17 countries throughout North America and Europe. The company announced the launch of its new loyalty program, Claire’s Rewards. Claire’s Rewards Benefits Earn 1 point for every $1 spent, Read more…

Klarna Launches Buy Now, Pay Later Shopper Loyalty Program

Klarna, the leading global payments provider and shopping service, announced that it is launching a customer loyalty program called Vibe this summer, becoming the first buy now, pay later service provider to offer a rewards program. The no-fee program will be rolled out to the US market in June before being extended to Klarna’s other Read more…

Best Western Hotels Rewards Front Line Heroes

Best Western Hotels &Resorts (BWHR) has launched a support package designed to offer a helping hand to front line workers during the COVID-19 pandemic. The package includes a discounted rate at participating BWHR-branded hotels, a custom loyalty offering for essential workers, and expanded donation offerings supporting COVID-19 relief efforts.   Best Western, Marriott Launch COVID-19 Read more…

GameStop Updates Powerup Rewards Loyalty Program

GameStop Revamps Powerup Rewards Loyalty Program In a shift to provide greater value to its customers, GameStop announced upgrades to its PowerUp Rewards customer loyalty program to provide its Pro-level members stronger benefits and more flexibility towards new and pre-owned video games, accessories, collectibles and more. PowerUp Rewards has over 55 million members worldwide. 5 Read more…

Tim Hortons Announces New Tims Rewards Program

The number seven is about to become the new favorite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton’s retiring jersey number, starting today, Canadians will be rewarded after every seventh visit with new Tims Rewards. “Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us Read more…

Bebe Announces New Online Store and Loyalty Program

Bebe® unveiled its the new online store and enhanced loyalty program. The revamped direct-to-consumer bebe.com website. In 2017, bebe closed all of its brick-and-mortar stores to focus solely on offering its products online.  Related Article: Nordstrom Announces New Loyalty Program The rollout of the new online shopping experience is the latest move in its evolving e-commerce strategy, focused on Read more…

TravelCenters of America Updates Drivers Loyalty Program —UltraONE

TravelCenters of America LLC, operator of the TA®, TA Express and Petro Stopping Centers® brands has unveiled a new, improved UltraONE® loyalty program. The revamped loyalty program gives new benefits and increased flexibility to TravelCenters’ most loyal customers with two ways to earn more rewards. Related Article: Time to Shine: Revamping Your Loyalty Program “We’re Read more…

Chipotle Pilots New Digital Rewards Program

Chipotle Tests New Rewards Program In 2016, Chipotle Mexican Grill, Inc. piloted its Chiptopia Summer Rewards, a three-month-long frequent diner program. The program offered the best rewards in the industry. Chipotle ended up paying out roughly $20 million to more than 85,000 Chiptopia members who qualified for its largest prize — meal catering for 10, valued at Read more…