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Heathrow Rewards Program Makes Every Journey Rewarding

Annually, at London Heathrow, Europe’s busiest airport, more than 75 million passengers travel to and from 185 places in 84 countries on 80 airlines, all while eating and shopping as they wait to board their flights. However, despite the thousands of interactions passengers have with its concessions, Heathrow itself knows very little about those people, Read more…

Students Earn Airline Loyalty Points and Lowering Student Loan Debt

Students Can Now Earn JetBlue Travel Ponts when they Refinance Their Student Loans Got student loans? Members can save money every month when refinancing with SoFi. Plus, they can earn up to 50,000 TrueBlue points. SoFi and JetBlue recently announced a partnership that lets those with student loans simultaneously lower their payments while earning valuable Read more…

What is Loyalty Marketing?

Definition of Loyalty Marketing Loyalty marketing is the discipline of identifying and nurturing the yield of best customers through a long-term, reciprocity, value-added relationships. Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of Read more…

10 Do’s and Don’ts of Loyalty and Rewards Programs

Customer Insight Group Participated in Mediaplanet’s Loyalty and Rewards Supplement in USA TODAY. Customer Insight Group, Inc. united with industry leaders to showcase best practices in loyalty and rewards program in Mediaplanet’s Loyalty and Rewards campaign. The campaign focused on solutions business owners looking to maximize their marketing efforts could execute. Our article, 10 Rights, Read more…

7 Secrets of Loyalty Marketing

Characteristics of the Most Successful Loyalty Programs Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your Read more…

The Do’s and Dont’s of Bank Loyalty

Click the arrow below to view the presentation. THE DO’S AND DON’TS OF BANK LOYALTY from Sallie Burnett Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today’s banks hope that consumers will Read more…

Kroger Launches #SharingCourage Campaign

#SharingCourage is a Campaign to Support Breast Cancer Awareness This month Kroger stores launched its annual #SharingCourage campaign, lighting its headquarters building pink and encouraging customers to join in the fight against breast cancer by taking action online and in their communities. “No one should face breast cancer alone, so Kroger is proud to be Read more…

Study: Retail Trends and Consumer Preferences that Impact Retail Sales

Recent Study Reveals What Consumers Value Most and How Retailers Can Meet Their Needs Today retailers are constantly looking for was to drive loyalty and increase sales. A recent report from Synchrony Financial reveals new retail trends that keep consumers happy and retailers growing. The study tracked existing and emerging trends impacting both the retail Read more…

Whole Foods Rolling Out New Pilot Rewards Program

The New Whole Foods Rewards Program Offers a Number of Rewards Whole Foods Market recently announced that Dallas-Fort Worth is the newest test market for the company’s rewards program. Shoppers in the Dallas-Fort Worth area can now register for the program and enjoy all of the perks of they new rewards program. Whole Food’s Rewards Read more…

American Airlines Announces Changes To Their Loyalty Program

American Airlines AAdvantage Loyalty Program Updates Earning miles and elite status is changing as American Airlines launches updates to their AAdvantage loyalty program. Members will earn more miles when they spend more, and a new elite status level offers additional opportunities for rewards. “American Airlines is evolving AAdvantage to continue our tradition of having the Read more…