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10 Tips to Build Customer Loyalty

Providing excellent customer experience will help your business build customer loyalty. The benefits are obvious — loyal customers tend to purchase more frequently, are brand advocates who freely recommend your business to others, and it costs less to sell to them. Understanding how to keep your customers happy is the key to building customer loyalty. Read more…

Loyalty 2.0 in the Post COVID-19 Era

For decades, a goal of many organizations has been to grow their business by creating loyal customers as a result of continually exceeding their customers’ expectations of the brand; be it through product quality, service, communications, etc. And the reason for this was essentially three-fold: Loyal customers tend to be more valuable – they tend Read more…

Sephora Updates the Beauty Insider Loyalty Program

Effective May 29, 2020, Sephora released the next evolution of its Beauty Insider loyalty program. This update takes the client experience to the next level thanks to new offerings like Beauty Insider Cash, which allows clients to get instant savings on their purchase, along with other perks like point multiplier events, more sampling choices than Read more…

Heathrow Rewards Program Makes Every Journey Rewarding

Annually, at London Heathrow, Europe’s busiest airport, more than 75 million passengers travel to and from 185 places in 84 countries on 80 airlines, all while eating and shopping as they wait to board their flights. However, despite the thousands of interactions passengers have with its concessions, Heathrow itself knows very little about those people, Read more…

Students Earn Airline Loyalty Points and Lowering Student Loan Debt

Students Can Now Earn JetBlue Travel Ponts when they Refinance Their Student Loans Got student loans? Members can save money every month when refinancing with SoFi. Plus, they can earn up to 50,000 TrueBlue points. SoFi and JetBlue recently announced a partnership that lets those with student loans simultaneously lower their payments while earning valuable Read more…

What is Loyalty Marketing?

Definition of Loyalty Marketing Loyalty marketing is the discipline of identifying and nurturing the yield of best customers through a long-term, reciprocity, value-added relationships. Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of Read more…

10 Do’s and Don’ts of Loyalty and Rewards Programs

Customer Insight Group Participated in Mediaplanet’s Loyalty and Rewards Supplement in USA TODAY. Customer Insight Group, Inc. united with industry leaders to showcase best practices in loyalty and rewards program in Mediaplanet’s Loyalty and Rewards campaign. The campaign focused on solutions business owners looking to maximize their marketing efforts could execute. Our article, 10 Rights, Read more…

7 Secrets of Loyalty Marketing

Characteristics of the Most Successful Loyalty Programs Do you know the secrets to creating a loyalty program that pays? This presentation reveals why loyalty marketing works, and you’ll discover skills, tools, and techniques you can apply to address specific challenges your company faces. Learn the best practices you need to ensure the success of your Read more…

The Do’s and Dont’s of Bank Loyalty

Every brand seeks to build loyalty among its customers, and banks are no exception. In fact, banks wish to foster a great deal of loyalty. In addition to checking and savings accounts, today’s banks hope that consumers will open retirement accounts, and borrow money to purchase cars and homes from them. Click the link below Read more…

Kroger Launches #SharingCourage Campaign

#SharingCourage is a Campaign to Support Breast Cancer Awareness This month Kroger stores launched its annual #SharingCourage campaign, lighting its headquarters building pink and encouraging customers to join in the fight against breast cancer by taking action online and in their communities. “No one should face breast cancer alone, so Kroger is proud to be Read more…