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Can Public Transit Reduce Churn with Rewards Programs?

With many options available for transit today, ranging from Uber and Lyft to an increase in car ownership to the use of bikes and scooters, fewer and fewer people are dependent on public transportation. Looking at the choices people make instead demonstrates that their priorities are efficiency, economy, and effectiveness. Mass transit ridership is down. Read more…

What Are Loyalty Card Programs?

Definition of a Loyalty Card A loyalty card is any physical object that a consumer uses or scans to take advantage of a business’s loyalty program. They typically resemble plastic credit or debit cards but can even be keychain attachments, paper cards or stickers. Modernized loyalty cards often have a magnetic stripe or barcode that Read more…

Bloomingdales Launches Loyallist Program

Bloomingdales Launches New Multi-Tender Loyalty Program —Loyallist Look what’s happening at Bloomies. The long-standing retailer jumps into the hunt for loyal customers with their latest loyalty program, Loyallist, where it touts, “points are a shopper’s best friend.” Customers earn points for every dollar, every time they shop, regardless of how they pay or where they Read more…