Customer Insight Group Loyalty Blog

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Lancôme Increases Conversions 17% with Progressive Web App

Lancôme Boosts Sales and Engagement with Progressive Web App To increase traffic and re-engagement, Lancôme launched a Progressive Web App (PWA) to deliver a fast, app-like experience on their mobile site. The beauty brand started using push notifications re-engage consumers, which has driven an 8% rise in conversion rates on recovered carts. PWA is an app-like Read more…