Lancôme Elite Rewards Gives Points for Sharing on Social Media

Lancome’s Loyalty Program Lancome, the luxury cosmetics company, has launched Elite Rewards, a program designed to increase customer acquisition and retention, with an emphasis on social media and content promotion. Alessio Rossi, vice president of digital marketing at Lancome, said that the program is also designed to reach ambitious customer relationship management goals.”We’re pushing harder Read more…

Filed under: Brand Loyalty

Latest Digital Marketing News: Lancôme Gives Points for Social Media in New Loyalty Program

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. LANCÔME GIVES POINTS FOR SOCIAL MEDIA IN NEW LOYALTY PROGRAM This week marks the launch of Lancôme Elite Rewards, one of the first loyalty programs in the discount-averse luxury cosmetics category. And behind the luxe look are Read more…

Filed under: Breaking News