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JCPenney Revamps Rewards Program

Loyalty programs get stale. In fact, fifty percent (50%) of loyalty marketers in North America, the UK, Western Europe and Asia are revamping their rewards, earning structures and tiers. Sallie Burnett, a senior loyalty strategist at Customer Insight Group, notes that when updating loyalty programs marketers need to focus on: Refreshing program benefits and reward Read more…

JCPenney Launches Updated Rewards Program

JCPenney’s New and Improved Rewards Program With the new program, customers can earn reward points and receive special members-only benefits in-store, online, or via catalog. Members will automatically receive points from purchases on any one of three personal or credit debit cards registered online for the program, eliminating the need for an additional loyalty card. Read more…