Customer Insight Group Loyalty Blog

Fresh Ideas for Building Profitable Customer Relationships
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    Hot Topics

Report: Driving, Measuring and Successful Lead Generation

Lead Generation Marketing A recent report reveals how marketer generate leads, their biggest challenges and what problems need to be solved in 2016. The report released by Formstack, also breaks down the ways B2B and B2C marketers evaluate and optimize campaigns, determine the return on investment and track metrics. Lead Generation Key Findings 45% of Read more…

Personalizing the Web Experience

Posted by Yuan Tian Example: Joan Smith logs on to Amazon When Joan Smith logs on to Amazon, she is greeted with, “Hello Joan Smith. We have recommendations for you.” When she clicks the text, she goes to a screen with recommendations for new releases, bargains, and items coming soon—all of which are specific to Read more…

How Companies Are Using the Internet to Improve The Customer Experience

Google+ Content to Surface More Prominently in Search Google has announced its long-awaited move to personalize search results with content from Google+ “Search plus Your World” A searcher can now pull up stuff from Google+ connections. Examples: A search for “Ben Smith” could pull up the Google+ profile for one the user knows personally rather Read more…