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Taco Bell Explore: Game-Focused Loyalty Program

Taco Bell Launches Loyalty Program A unique game that rewards customers for using the app or simply for “Living Mas” on social media. Unlike most loyalty programs that reward customers for their spending or restaurant visits, Taco Bell didn’t want to “tell people what to do,” said Tressie Lieberman, Taco Bell vice president of digital Read more…

Expedia Launches Travel Game to Increase Customer Engagement in Loyalty Program

Expedia.com launched Around the World in 100 Days, a 15-week gaming contest that allows players to earn up to 1 million real-world Expedia Rewards points. The gaming contest is designed to raise awareness and engagement of the U.S. Expedia Rewards program. Expedia Rewards is the only loyalty program run by an online travel agency that Read more…