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Southeastern Grocers Replaces Plenti with New Loyalty Program

Plenti, the coalition loyalty program Southeastern Grocers joined last year, is ending and the grocer understands the importance of retaining existing customers and on having a program focused on building customer loyalty. Southeastern Grocers Transitions to New Loyalty Program “It’s no secret that loyalty programs are effective marketing tools. They increase growth, help retain customers, and improve Read more…

Shell Drives Long Term Customer Loyalty Via CRM Communications

In 2013, Shell, one of the biggest oil and gas companies was not doing so well. Shell’s loyalty program and brand preference had fallen by 6%, while its global CRM program in nine markets was disjointed. At the time more than half of the new members joining Shells loyalty program disengaging within the first 3 Read more…