Customer Insight Group Loyalty Blog

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Basic Overview of How Facebook Advertising Works

A successful digital marketing strategy requires the use of multiple advertising platforms, including Facebook. Effective marketing through Facebook takes time to master completely, but a good foundation can help you create early success. If you’re ready to start your Facebook advertising education, you’ve come to the right place. Let’s review the basics. Understand What Types Read more…

Facebook Tests Real-time Advertising

We’ve all experienced targeted advertising online, whether from pop-ups on websites, e-mail messages or sidebars on a Google or Yahoo! search. We know that sites track our behavior and tailor messages to our patterns, but now Facebook is putting a new twist on the familiar practice. Facebook is testing a real-time advertising system that would Read more…