Customer Insight Group Loyalty Blog

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    Hot Topics

Optimize Website Performance To Maximize Social Sales

Optimizing All eCommerce Product Pages As social media advertising is expected to grow to almost $36 billion in 2017, eCommerce companies need to optimize performance and user experience for all pages, not just the home page. Today, more and more referrals are coming from friend recommendation linking directly from social media sites to product pages. Read more…

Facebook Launches Live Video and Collages

Facebook rolls out a new feature that allows users to stream live video. This week, Facebook began testing the ability for people to share live video on Facebook, starting with a small percentage of people in the US on iPhones. Live lets you show the people you care about what you’re seeing in real time Read more…

Hyatt Uses Facebook Messenger For Customer Service

Consumers will appreciate the convenience of instant messaging a brand Hyatt Tapping Facebook Messenger to Strengthen Customer Service Hyatt Hotels is one of the first brands to start using it. The international hotel chain now employs of a team of 60 across three global locations to help guests with their customer service needs via various Read more…

Facebook Business Page Tips and Tricks You Should Know

With over 15 million brands and companies on Facebook and the number of users steadily topping over a billion, its imperative that companies practices the most engaging tactics to ensure their brands’ posts land on the top of their Facebook fans’ News Feeds. Marketers need to start with a strategic road map and tactical plan. Read more…

Facebook: News Feed Changes

Facebook has recently made some changes to its news feed preferences. This update allows users to select the friends whose posts will always appear at the top of the most valuable real estate in the social media universe. You can also unfollow people to hide their posts, reconnect with people you unfollowed, and discover new Read more…

Facebook & Twitter: Consumers’ New News?

These recent statistics caught our eye. What do these numbers mean to you? Looks like Facebook and Twitter are quickly becoming adopted by consumers as a place to get news, and we’re not talking about news about their friends and family, we mean news like…world and local news and events. According to a report from Read more…

Viewing Facebook Content Makes People More Likely to Buy

Earlier this week, a study conducted by comSource, in partnership with Facebook showing that users exposed to brand messages on the site are more likely to make purchases than those who didn’t see them. The study was conducted with a test group that had been exposed to organic brand content and a control group that Read more…

Facebook Tests Real-time Advertising

We’ve all experienced targeted advertising online, whether from pop-ups on websites, e-mail messages or sidebars on a Google or Yahoo! search. We know that sites track our behavior and tailor messages to our patterns, but now Facebook is putting a new twist on the familiar practice. Facebook is testing a real-time advertising system that would Read more…

Facebook and The Social Loyalty Network

I’m trying to make the world a more open place by helping people connect and share. – Facebook founder Mark Zuckerberg Facebook was born in a Harvard University dorm room, fathered by a techie with minimal social skills who wanted to give partying college students an online home. Seven years and several big-time lawsuits later, Read more…