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Best Western Hotels Rewards Front Line Heroes

Best Western Hotels &Resorts (BWHR) has launched a support package designed to offer a helping hand to front line workers during the COVID-19 pandemic. The package includes a discounted rate at participating BWHR-branded hotels, a custom loyalty offering for essential workers, and expanded donation offerings supporting COVID-19 relief efforts.   Best Western, Marriott Launch COVID-19 Read more…

Lancôme Elite Rewards Gives Points for Sharing on Social Media

Lancome’s Loyalty Program Lancome, the luxury cosmetics company, has launched Elite Rewards, a program designed to increase customer acquisition and retention, with an emphasis on social media and content promotion. Alessio Rossi, vice president of digital marketing at Lancome, said that the program is also designed to reach ambitious customer relationship management goals.”We’re pushing harder Read more…