Customer Insight Group Loyalty Blog

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    Hot Topics

Survey: B2B Digital Marketing

A recent survey revealed successful digital marketing requires a financial investment, tactical proficiency, and strategic efficacy. However the “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo shows 39% of respondents cited a lack of internal skills and training as the most significant barrier, and 36% said a lack of effective strategy was Read more…

Latest Digital Marketing News: Old Navy Native Advertising, Starwood’s Social Customer Service

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. OLD NAVY GOES NEWLY NATIVE Whether or not you think native advertising is all buzz and no bite, one thing is clear: Banner ads have a less than a 1% click-through rate, which means many brand advertisers Read more…