Marketing Study: What do Consumers Want
Study Reveals What Consumers Want From their Shopping Experience Study confirms what most retailers already know. Consumers want businesses to make it easy and convenient to buy. This includes offering advanced mobile features, flexible shipping options, and hassle free returns. A recent UPS and ComScore study revealed that consumers plan to research and purchase more frequently using Read more…
Filed under: Mobile Marketing
Survey: B2B Digital Marketing
A recent survey revealed successful digital marketing requires a financial investment, tactical proficiency, and strategic efficacy. However the “2016 State of B2B Digital Marketing” survey from Ascend2 and Marketo shows 39% of respondents cited a lack of internal skills and training as the most significant barrier, and 36% said a lack of effective strategy was Read more…
Filed under: Online Marketing