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Big Data Was All The Rage. What’s Next?

Now that marketers have so much more data, they want to use the data to become more customer centric. Fifty-three percent of marketers surveyed stated a need to be more customer-centric and 9 in 10 say individualized marketing is a priority. See the 2015 Global Data-Driven Marketing Survey conducted by Teradata for additional information. More Read more…

Marketing Segmentation Gives Marketers an Edge in the Market Place

Today, more than ever before, marketers recognize the need for targeted marketing. Consumers receive so many messages on a daily basis that they are forced to quickly identify and filter out irrelevant messages. Marketers are now left with the tough job of quickly enticing an individual before they decide the message is not worth their Read more…

Is your marketing database on the edge of technology or retirement?

Marketers know that developing and executing successful marketing strategies that will create a positive impact on their organization’s bottom line begins with the knowledge found in consumer data. Consumer data provides insight about who buys your products or services, why they purchase, when they purchase, what turns a prospect into a customer and so much Read more…