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Retailers Make the Switch to Multi-tender Loyalty Programs

Customer Loyalty Programs in Retail We’ve seen an increase in retail stores implementing multi-tender loyalty programs. A few reasons for this trend include: A full view of the customer relationships regardless of payment method or purchase channel enables brands to reduce their media spend and focus their resources on communications that are measurable and targeted to Read more…

JCPenney Revamps Rewards Program

Loyalty programs get stale. In fact, fifty percent (50%) of loyalty marketers in North America, the UK, Western Europe and Asia are revamping their rewards, earning structures and tiers. Sallie Burnett, a senior loyalty strategist at Customer Insight Group, notes that when updating loyalty programs marketers need to focus on: Refreshing program benefits and reward Read more…

Dr Max’s Loyalty Program Key Differentiator

Best in Class Retail Loyalty Program Company Overview: Dr. Max is one of the biggest retail pharmacy chains in CEE. It is a market leader in the Czech Republic and Slovakia, and one of the biggest chains in Poland. It operates almost 1000 pharmacies in the chain and serves more than 210,000 customers daily. Market: Central and Eastern Europe Read more…