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JCPenney Revamps Rewards Program

Loyalty programs get stale. In fact, fifty percent (50%) of loyalty marketers in North America, the UK, Western Europe and Asia are revamping their rewards, earning structures and tiers. Sallie Burnett, a senior loyalty strategist at Customer Insight Group, notes that when updating loyalty programs marketers need to focus on: Refreshing program benefits and reward Read more…

Dr Max’s Loyalty Program Key Differentiator

Best in Class Retail Loyalty Program Company Overview: Dr. Max is one of the biggest retail pharmacy chains in CEE. It is a market leader in the Czech Republic and Slovakia, and one of the biggest chains in Poland. It operates almost 1000 pharmacies in the chain and serves more than 210,000 customers daily. Market: Central and Eastern Europe Read more…

Loyalty Programs Excel with Right Mix of Program Benefits

Best Customer Loyalty Programs With more than 20 years of experience in developing and enhancing customer loyalty programs for companies like The Bon-Ton, Dick Sporting Goods and others, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and Read more…