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Study: Customer Data Exchange & Customer Expectations

The Value of Customer Data According to new research from Aimia, 71% of consumers believe their preferred brands are good at using their data to make online shopping better, but they also want to have more control over how brands use their data. This surprising finding was based on an online survey of 15,000 people Read more…

Narrow in on Your Target Market and Stop Marketing to the Masses

Defining your target market Marketers know that the best way to increase their bottom line is by targeting their marketing efforts to individuals who will actually buy their products and services. However, if marketing execution is driven by measuring data at the aggregate level instead of the customer level, companies may be marketing to the Read more…

Consumer Data Collection Okay if Fair Return

“Big data” has now become a staple of the modern marketer’s toolkit – along with real-time communications through social media, e-commerce-based websites and other tools designed to foster a sense of intimacy and trust in an increasingly impersonal marketplace.Yet the data shows that companies today are continuing to score low in the trust department when Read more…

Understanding The Brand and Customer Data Exchange

New global research from Microsoft uncovered fresh insights into consumers’ attitudes towards the exchange of personal data with brands. The Consumer Data Value Exchange Study, which is part of Microsoft’s bi-annual Digital Trends report, found that while 41% of global consumers consciously share personal information with brands, a larger percentage – 56% – believe that Read more…