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North Face VIPeak Loyalty Program Heightens Brand Loyalty

Loyalty Program Goals: North Face’s direct to consumer business, comprising both its physical retail and e-commerce arms, was growing steadily year-on-year. This growth led the company to focus on enhancing direct customer engagement via a loyalty program, VIPeak. The program was designed to improve the company’s insight into its customers, create long-term engagement by more closely Read more…

Michaels Announces New Loyalty Program — Michaels Rewards

North America’s largest arts and crafts specialty retailer, Michaels, unveiled a new loyalty program designed to deliver exciting and customized benefits including: Membership is free. Receive member-exclusive coupons. Receive advance notice of sales and in-store events. Return items without having to keep up with your receipts. Receive birthday coupon Receive coupons specific to merchandise you Read more…