Customer Insight Group Loyalty Blog

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    Hot Topics

A Comprehensive Branding Guide for Businesses

A branding guide, also called a brand’s style guide, is a rulebook containing instructions on how to present a brand to the world. It includes everything from the brand’s vision to its voice. As a critical business document, it ensures clarity and consistency at every level of brand communication. it’s important for customers to experience Read more…

Shopbop Offers Better Customer Experience

Shopbop Improving Its Customer Experience Shopbop, the global online retail destination for style discovery and inspiration for women worldwide, debuts an all-encompassing brand refinement through a new look and feel celebrated site wide and across all customer touch points. Brand and Customer Experience Updates Shopbop ushers in a new era with a brand-wide refresh, presenting Read more…