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Big Data Was All The Rage. What’s Next?

Now that marketers have so much more data, they want to use the data to become more customer centric. Fifty-three percent of marketers surveyed stated a need to be more customer-centric and 9 in 10 say individualized marketing is a priority. See the 2015 Global Data-Driven Marketing Survey conducted by Teradata for additional information. More Read more…

How Smart Data Boosts Customer Lifetime Value

The concept of Big Data and its application to develop customer relationships has always fascinated me. There are so many possibilities and ways to extract value from the data. And now, we have access to more data sets than ever, but there comes a point when it would take an army of humans to work Read more…