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JCPenney Revamps Rewards Program

Loyalty programs get stale. In fact, fifty percent (50%) of loyalty marketers in North America, the UK, Western Europe and Asia are revamping their rewards, earning structures and tiers. Sallie Burnett, a senior loyalty strategist at Customer Insight Group, notes that when updating loyalty programs marketers need to focus on: Refreshing program benefits and reward Read more…

Innovative Loyalty Program — O2’s Priority

Innovative Loyalty Program Ideas O2 loyalty program is segmented into two parts: O2 Rewards and Priority. O2 Rewards: Pay As You Go customers get you 5% or 10% back every 3 months when they top-up their mobile phone. Customers can redeem the rewards as extra airtime credit or save them for money off all tickets Read more…