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Is Gamification Right for Your Brand?

Nearly everyone loves a good game, and gamification as a loyalty strategy taps into that. Gamification refers to using elements of games, including points, competitions, and challenges, to encourage greater participation from consumers and drive up loyalty by providing both tangible rewards Gamification Strategy Tips and Techniques  So how do you incorporate gamification into your Read more…

When Loyalty Programs Go Wrong

Recognizing and rewarding your best customers makes good business sense. So how can a loyalty program go wrong? How can it not work? It’s quite simple; the strategy gets lost in the execution. Here are loyalty principals that when not executed well can significantly impact the success of your loyalty program. Ignore these 4 Loyalty Read more…

JCPenney Revamps Rewards Program

Loyalty programs get stale. In fact, fifty percent (50%) of loyalty marketers in North America, the UK, Western Europe and Asia are revamping their rewards, earning structures and tiers. Sallie Burnett, a senior loyalty strategist at Customer Insight Group, notes that when updating loyalty programs marketers need to focus on: Refreshing program benefits and reward Read more…

Innovative Loyalty Program — O2’s Priority

Innovative Loyalty Program Ideas O2 loyalty program is segmented into two parts: O2 Rewards and Priority. O2 Rewards: Pay As You Go customers get you 5% or 10% back every 3 months when they top-up their mobile phone. Customers can redeem the rewards as extra airtime credit or save them for money off all tickets Read more…