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Southeastern Grocers Replaces Plenti with New Loyalty Program

Plenti, the coalition loyalty program Southeastern Grocers joined last year, is ending and the grocer understands the importance of retaining existing customers and on having a program focused on building customer loyalty. Southeastern Grocers Transitions to New Loyalty Program “It’s no secret that loyalty programs are effective marketing tools. They increase growth, help retain customers, and improve Read more…

BP and United Airlines Joint Rewards Program

BP Stations Strives to be Best Fuel Rewards Program BP and United Airlines have teamed up to allows members of their loyalty programs to earn airline miles at the pump and use airline miles to help pay for gas. According to loyalty expert, Sallie Burnett, “consumers expect flexibility in collecting loyalty points, miles and rewards. With Read more…