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Loyalty Programs Excel with Right Mix of Program Benefits

Best Customer Loyalty Programs With more than 20 years of experience in developing and enhancing customer loyalty programs for companies like The Bon-Ton, Dick Sporting Goods and others, we know how important it is to use a customer-centric approach to align and deliver value that is meaningful, timely and mutually beneficial to the customer and Read more…

Customer Loyalty: Less of a Gamble with These 8 Best Practices

Loyalty Program Marketing Strategy Call it the loyalty craze. According to Jupiter Research, more than 75 percent of consumers now have at least one loyalty card, and the number of people with two or more is estimated to be one-third of the shopping population. Information technology analysts suggest the data-for-dollars explosion is a strategy that Read more…