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Loyalty Program Rewards go Deeper than Dollars

Loyalty Program Rewards go Further than Dollars  When it comes to loyalty programs, the one size fits all approach doesn’t work. A loyalty program’s structure, reward offering, and communications need to be relevant to your customers to be effective. For example, the type of benefits that are important to Millennial may not be as important Read more…

Customer Loyalty: Less of a Gamble with These 8 Best Practices

Loyalty Program Marketing Strategy Call it the loyalty craze. According to Jupiter Research, more than 75 percent of consumers now have at least one loyalty card, and the number of people with two or more is estimated to be one-third of the shopping population. Information technology analysts suggest the data-for-dollars explosion is a strategy that Read more…