Travel Industry Drives Loyalty through Grassroots Media
Posted on September 13, 2010 by Sallie Burnett
With the emergence of Hotels.com, Expedia, Priceline and others, the travel industry has gone grassroots – offering a sometimes baffling array of choices and discounts to build brand loyalty. Virgin Atlantic Airways passengers are trapped for nearly five hours on a hot, dark plane after their trans-Atlantic flight is delayed, then diverted. The incident turns Read more…
Filed under: Brand Loyalty