The quest to engage, keep and grow your customer relationships begins with solid goals and an actionable strategy that ensures success. You need to look no further than Customer Insight Group’s proven proprietary systematic process to help you build an optimal program that is financially viable, sustainable and achieves your business objectives. Our program design team has extensive experience across industries.


Create a Loyalty Program that Works

A loyalty program is only the beginning of what should be a very long and healthy profitable relationship. So it only makes sense to get it right from the beginning. Over the course of 10-12 weeks, we’ll help you develop a program that will achieve your business objectives and effectively engage your customers. From points and rewards to discounts and customer engagement to development-based value propositions, our team of experienced professionals will create an optimal loyalty program strategy addressing the five primary loyalty signature characteristics:

  • Marketplace: Support your overall brand, your customer’s needs and sustain your distinct position within the competitive environment.
  • Structure: Build and operate a differentiated loyalty strategy.
  • Technology and Social Media: Leverage mobile and social channels to engage members.
  • Financial: Drive incremental revenue to your bottom line.
  • Customer Feelings and Behavioral: Both the customer behaviors and emotions that contribute to customer loyalty.


Loyalty Program Strategy

Your comprehensive loyalty program marketing strategy includes:

  • Loyalty program strategy that supports your strategic loyalty program objectives and is a natural extension of your brand
  • Action plan to gain internal support for the loyalty program strategy
  • Differentiated loyalty program that resists replication
  • Omnichannel approach to customer loyalty program communication plan
  • Financial planning, measurement framework and reporting to maximize return on investment
  • Resource and technology requirements to support your program
  • Complete loyalty program marketing plan and implementation plan

Looking for proven loyalty marketing and rewards program strategies? What’s working? What are the trends? Customer Insight Group is an industry leader in rewards programs and customer loyalty strategy and we can help. Check out these resources:

Loyalty Marketing Blog
Forbes Loyalty Articles
Loyalty Marketing Infographics
White Papers & EBooks
Loyalty Presentations

Want to find out how to develop a customer loyalty program? Look no further, we’ll help you craft a best-in-class loyalty program.