Systematic New Loyalty Program

The quest to engage, keep and grow your customer relationships begins with solid goals and an actionable strategy that ensures success. You need to look no further than Customer Insight Group’s proven proprietary systematic process to help you build an optimal program that is financially viable, sustainable and achieves your business objectives. Our program design team has extensive experience across industries.

Craft a Best in Class Loyalty Program

A loyalty program is only the beginning of what should be a very long and healthy profitable relationship. So it only makes sense to get it right from the beginning. Over the course of 10-12 weeks, we’ll help you develop a program that will achieve your business objectives and effectively engage your customers. From points and rewards to discounts and customer engagement and the development of your value propositions, our team of experienced loyalty strategists will create an optimal loyalty program strategy addressing these five components:

  • Marketplace: Support your overall brand, your customer’s needs and sustain your distinct position within the competitive environment
  • Structure: Build and operate a differentiated loyalty strategy
  • Technology and Social Media: Leverage mobile and social channels to engage members
  • Financial: Drive incremental revenue to your bottom line
  • Social & Behavioral: Change customer behavior and encourage social actions based on your business objectives

Your comprehensive loyalty consulting engagement delivers:

  • Complete loyalty marketing program blueprint and implementation plan
  • Program strategy that supports your strategic loyalty program objectives and is a natural extension of your brand
  • Action plan to gain internal support for loyalty program strategy
  • Differentiated loyalty program that resists replication
  • Omnichannel approach to customer loyalty program communication plan
  • Loyalty program implementation plan
  • Loyalty program business plan including financial planning, measurement framework and reporting to maximize ROI
  • Resource and technology requirements to support your program

Looking for proven loyalty marketing and rewards program strategies? What’s working? What are the trends?

Customer Insight Group is an industry leader in rewards programs and customer loyalty strategy and contact us today to learn how we can help you design a successful loyalty program.

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