Social Media Marketing Strategies

Today your customer commands their own forum and the topic of the day is you. How do you harness social media marketing? Start with embracing it.

Social media demands a shift from the mindset of traditional marketing. It’s no longer a one-directional way of communicating who you are. Your customers have formed opinions about you, your level of service, the quality of your product, and are likely expressing that opinion. Everybody gets to throw in their two cents. That alone can feel a little daunting when you’re trying to keep your branding clear and concise. But, it doesn’t have to be. In fact, it can be one of your greatest assets when you put the right social media strategy in place.

Social media is all about dialogue — conversations taking place online 24/7 with countless numbers of people involved, potentially all over the world. That’s good news because relationships thrive when dialogue is happening. It means your customers care. The goal is to keep the dialogue going in the right direction. Sound overwhelming? It doesn’t have to be. Customer Insight Group makes it easy to monitor the conversations, influence the outcome, and demonstrate that your organization is listening and being proactive with this extremely important feedback.

Social Media Marketing Roadmap – Customer Insight Group will show you how to utilize the unique properties of social media within your big picture by creating a tailored social media strategy as part of your overall customer relationship management approach. Our proprietary solutions will enable you to monitor and join the conversation in a relevant way that results in increased brand awareness, loyalty, and sales.

Social Media Marketing Navigator – This 4-6 week engagement includes a half-day workshop aimed to elevate your knowledge on all things social media, followed by a consulting assessment designed to bring your social media strategy into focus with solid next-step direction to achieve your business objectives.

Custom Social Media Marketing Workshop – Bring your whole team together for this interactive private half-day, one-day or multi-day workshop that brings everyone up to speed on the very latest in social media options, benchmarks your readiness, sets objectives and delves deep into the most effective ways to integrate social media into your overall marketing plan and CRM strategy.

Social Media Infographics – Ever wish you could see all the important stats when it comes to social media in one place? Better yet, how about if they were broken out by social media channels so you could see exactly what you needed fast? Us too. That’s why we’ve compiled the latest information and created infographics that can help you see the big picture right now. Check out our Social Media Infographics.

---

SUBSCRIBE FOR PREMIUM CONTENT

Get access to exclusive subscriber content including in-depth articles, social media trends, infographics and more. Fill in your info below and become an insider with access to the best practices, facts, and insights we provide to some of the world’s most iconic brands.