Sample Workshop Agenda
Customer Loyalty Marketing Workshop Agenda
Strategic Loyalty Marketing Overview
- Get a current business issues overview on what drives loyalty marketing now
- Learn the language of loyalty marketing
- Discover the Loyalty Circle: Engage, Keep and Grow
- Find out what loyalty marketing can and can’t accomplish
- Review examples of best practices
- Determine how a tactical loyalty program fits into your overall marketing strategy
Four Steps to Help You Build a Successful Customer Loyalty Program
Phase I: Exploration
- Creating a strategic framework to guide program development
- Competitor benchmark analysis and brand assessment
- Defining objectives you can measure
- Identifying and profiling desired customer behavior
- Segmenting your customer base to identify your best customers
- Creating the ultimate value proposition and the perfect blend of incentives
- Which social channels are dominant for your customers
- Realize all the profit you can from tiered resource allocation
Phase II: Loyalty Program Structure
- Determining the optimal loyalty structural model
- Defining the best program benefits
- Where and when to use promotional currency
- Creating a differentiated value proposition
- Developing test and rollout plans
- Planning ahead with exit strategies
Phase III: Loyalty Program Implementation Plan
- Forecasting enrollment/participation rates, redemption, breakage, and program costs
- Engaging enrollment tactics
- Creating compelling and meaningful communications that gain customer permission
- Developing foolproof implementation plans for launch and ongoing customer engagement
- Cultivating your company’s most valuable asset – your customers
Phase IV: Financial Planning and Analytics
- Measuring loyalty program’s results
- Estimating costs and evaluating results on a financial basis
- How to quantify the ROI of your program
- Anticipating program lift
- Accounting for liability