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Study: Mobile Ads Increase In-Store Visits by 80%

A recent report reveals that mobile ads on smartphones and tablets are having a big impact on consumer purchases. The Mobile Audience Insights report, conducted by NinthDecimal, focuses on understanding how the role of mobile has evolved in various stages of the consumers’ path-to-purchase. The report offers marketers insight into how consumers are using mobile Read more…

4 Tips For Creating A Mobile Website

With mobile design growing in popularity over recent years, many mobile users expect a fast and fully integrated mobile experience when they visit your website from a smartphone or tablet. If you haven’t created a mobile website, you’re missing out on a huge opportunity to build awareness of your business and attract customers. Research by Read more…

Mobile Marketing Stats

If developing a mobile marketing strategy isn’t on your to-do list yet, these stats should help you understand how important it is, and should provide some good information for your company to understand why it is time to start planning or expanding your mobile strategy.   Stats You Need to Know about Customers and Mobile Read more…

Latest Digital Marketing News: Mobile is The New Heart of Digital Customer Experience

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. HISPANIC CONSUMERS ARE SOCIAL MEDIA CATALYSTS Hispanic consumers are more social, influential and impressionable online than non-Hispanic consumers. Read more CUSTOMER SUPPLIED IMAGES DRIVE SOCIAL ROI AT URBAN OUTFITTERS It’s all about the image. The world of Read more…

Latest Digital Marketing News: Top 5 Social Media Trends, Google Tools for Marketers, Mobile Engagement

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. THE ART OF BEING MOBILE: ENGAGING CUSTOMERS ON THE GO The way consumers access and interact with content on mobile devices has evolved considerably over the last five years. GOOGLE’S MOST USEFUL TOOLS FOR MARKETERS It’s nearly Read more…

Latest Digital Marketing News: Marc Jacobs, Mobile Shoppers, Facebook vs. Twitter

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. MARC JACOB POP-UP SHOP EXCHANGES PRODUCTS FOR TWEETS The luxury brand won’t be asking consumers to empty out their pockets in exchange for high-quality merchandise. Instead, transactions will be based on how a customer uses Twitter, Instagram, Read more…

Ordering Food Goes Mobile, According to Super Bowl Snacks Research

With Super Bowl Sunday fast approaching, along with game day snacking on wings, nachos and more, the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, in partnership with Viggle, today released “Mealtime Goes Mobile: Mobile Screens’ Impact on Ordering Takeout and Delivery,” exclusive research looking at mobile’s impact on ordering food. Hungry Read more…