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Latest Digital Marketing News: Banana Republic Test Pinterest Ads

Highlighted below are some of the latest Digital Marketing emerging trends, articles, research and news we found share-worthy. BANANA REPUBLIC TEST PINTEREST ADS The social network says it is working with online retailers such as Banana Republic, Lululemon, Athletica Inc., and Target Corp., as well as brands such as Ziploc, to test how its users Read more…

Pinterest Top Social Media Choice to Engage Retailers

Social media is gaining traction among consumers at an alarming rate, according to the 2012 Social and Mobile Commerce Study. Pinterest is foremost among consumers’ choices of social media outlets to engage with merchants. Consumers are using Pinterest more than Facebook and Twitter to engage with retailers, online consumers in the U.S. are following: An average of Read more…

How To Monetize Photos On Pinterest

More than 25% of all video viewing in U.S. broadband households now occurs on platforms other than the television, such as PCs, smartphones, and tablets, according to research firm Parks Associates. Santa Monica, Calif.-based GumGum is looking to monetize photos on Pinterest Pinboards using their in-image video advertising platform. Hundreds of Web sites, from Time Read more…